Dir' · Pitch Deck
Aviation · OT-AWARE SECURITY OPERATIONS
Dir'مركز حماية الطيران السيبراني
A SOC that understands the difference between a laptop and a baggage belt controller.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Airport and airline security teams can't see what happens on the ramp
- Traditional SOCs are built for IT endpoints and corporate networks — they have no detection logic for BHS controllers, ramp equipment, or airfield lighting systems, which run on entirely different protocols.
- NCA's Critical Controls (CCC) and the IATA aviation cyber framework impose OT-aware reporting requirements that generic managed-SOC vendors aren't built to produce.
- A physical airside anomaly — badge misuse, an unusual ramp-vehicle pattern — and a related network event are typically investigated by separate teams that never compare notes.
- As Saudi airports digitize ahead of Vision 2030 capacity growth — IoT-connected BHS, ramp telematics, connected ground-support equipment — the airside attack surface is expanding faster than most airports' security operations maturity.
Solution
A SOC that correlates IT, OT, and airside events under one program
Product
Dir' in action
How it works
From first touch to outcome
Onboard
Map IT, OT, and airside assets — BHS, AODB, ramp systems — into one inventory and sensor plan.
Detect
OT-aware detection rules and 24/7 monitoring flag anomalies across both IT and airside systems.
Respond
Analysts triage and coordinate response with your incident command — not a generic ticket queue.
Report
NCA CCC and IATA-aligned compliance reporting generates automatically from the same detection data.
Market
Sizing the opportunity
- TAM — $1.1B. MENA critical-infrastructure & OT-aware managed security services market
- SAM — $130M. Saudi airport/airline OT-aware SOC and managed detection & response
- SOM — $9M. 3-year obtainable share via design-partner airports and carriers
NCA's Critical Controls and growing airside digitization under Vision 2030 are pushing Saudi airports and carriers to formalize OT-aware security programs — a category most generic managed-SOC providers aren't built to serve.
Business model
How Dir' makes money
Per-airport / per-airline managed SOC subscription
Recurring fee priced by asset and sensor count under monitoring.
Onboarding & OT asset-discovery fee
One-time engagement to map IT, OT, and airside inventory before monitoring begins.
Compliance-reporting add-on
Ongoing package for NCA CCC and IATA aviation cyber framework reporting.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Only SOC purpose-built to correlate IT, OT, and airside events — BHS, ramp equipment, airfield lighting — under one detection program.
- Control mapping and reporting pre-aligned to NCA CCC and the IATA aviation cyber framework, cutting compliance-reporting effort built from scratch.
- Sovereign SOC operations — analysts and data stay in-Kingdom, PDPL-aligned and NDMO-classified, a requirement most global MSSPs can't meet.
- Founding team combines Saudi critical-infrastructure security operations experience with aviation OT domain expertise.
Traction
Early validation, built for pilot readiness
- Full OT-aware SOC product experience designed and built end-to-end: asset inventory, correlated detection, 24/7 response workflow, compliance reporting.
- Architecture pre-aligned to NCA CCC, the IATA Aviation Cyber Framework, PDPL, NDMO Classification, and ISO 27001.
- Actively selecting design-partner airports and carriers for a first pilot cohort.
Go-to-market
Land on asset discovery, expand to full correlated monitoring
- 1Land with 1-2 design-partner airports or carriers for a scoped OT and airside asset-discovery and monitoring pilot.
- 2Prove detection coverage and incident-response time over a pilot quarter, then expand to full IT/OT/airside correlation.
- 3Expand via NCA and GACA-aligned regulatory relationships and airport-operator security-committee introductions.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first airport and airline SOC pilots
We're raising to fund OT-aware detection content development, 24/7 analyst operations, and the core team through first-revenue pilot deployments with design-partner airports and carriers.