Nasij Ta’allum · Pitch Deck
EdTech · LEARNER DATA
Nasij Ta’allumنسيج التعلّم
One unified learner record across SIS, LMS, and assessment — not three logins and a spreadsheet.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Saudi schools and universities juggle three logins and no single learner record
- SIS, LMS, and assessment platforms each hold a partial view of the same student, reconciled today by manual CSV exports and spreadsheet matching, if at all.
- A disputed grade or attendance mark often can't be traced back to its source system, because nightly batch syncs overwrite the trail each time they run.
- Duplicate enrollments and conflicting learner IDs surface only when a report breaks, not when the mismatch first occurs.
- Every downstream tool — tutoring agents, teacher copilots, outcome dashboards — builds its own partial integration against the same three systems instead of drawing from one record.
Solution
One unified learner record, reconciled continuously with full lineage
Product
Nasij Ta’allum in action
How it works
From first touch to outcome
Connect
SIS, LMS, and assessment systems are connected through native connectors — no export scripts, no manual CSV drops.
Reconcile
Identity resolution matches records across systems automatically, flagging low-confidence matches for a human decision.
Monitor
Data quality issues — missing fields, duplicate enrollments, conflicting IDs — are surfaced continuously, not discovered at year-end.
Serve
Downstream tools — analytics, tutoring agents, teacher copilots — draw from one unified record instead of their own partial view.
Market
Sizing the opportunity
- TAM — $820M. MENA K-12 and higher-ed data-integration & interoperability market
- SAM — $95M. Saudi school and university data-integration software market
- SOM — $7M. 3-year obtainable share via design-partner school and university integrations
Saudi Arabia's MoE digital-transformation program has put a growing number of SIS, LMS, and assessment platforms into every school and university, and Vision 2030's Human Capability Development Program depends on outcome data those systems can't yet reconcile with each other.
Business model
How Nasij Ta’allum makes money
Per-institution platform license
Licensed to a school group, district, or university and priced by the number of connected systems and enrolled learners.
Connector-based pricing tier
Base tier covers a fixed set of SIS/LMS connectors, with additional connectors priced incrementally as an institution adds systems.
Implementation & data-migration fee
One-time fee to map an institution's existing systems, resolve historical duplicate identities, and validate the unified record before go-live.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Only Arabic-first, PDPL-aligned learner data fabric purpose-built for Saudi SIS and LMS platforms, not a US rostering standard adapted after the fact.
- Confidence-scored identity resolution and field-level lineage ship as core product, not a reporting add-on bolted on later.
- Built to feed every downstream education product — tutoring, teacher copilot, outcome analytics — from one record instead of duplicating integration work per tool.
- Founding team combines Saudi education-sector delivery experience with hands-on data-engineering practice.
Traction
Early validation, built for pilot readiness
- Full data-fabric product experience designed and built end-to-end: source connectors, identity resolution, quality monitoring, and unified record view.
- Architecture pre-aligned to PDPL, MoE Standards, NDMO Classification, and ISO 27001.
- Actively selecting design-partner schools and universities for a first pilot cohort.
Go-to-market
School-group first, then district and ministry-adjacent expansion
- 1Land with 2-3 design-partner private school groups or universities running multiple disconnected SIS/LMS/assessment systems.
- 2Prove match-quality and data-freshness gains over a pilot term, replacing manual reconciliation with a live unified record.
- 3Expand to public-sector districts and additional universities through MoE-aligned procurement once the reference integration is proven.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first school and university pilots
We're raising to fund SIS/LMS connector development, identity-resolution model tuning, and the core data-engineering team through first-revenue pilot deployments.