Rafiqi · Pitch Deck
EdTech · STUDENT TUTORING
Rafiqiرفيقي
An Arabic-first tutor that asks the next question — it never just hands over the answer.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Saudi students who fall behind get either an expensive tutor or a chatbot that just gives the answer
- Private tutoring centers and one-on-one tutors are priced out of reach for most families and don't scale to every subject a student is struggling with.
- General-purpose AI chatbots hand over a finished answer on request, so a student can finish homework without doing any of the underlying thinking.
- Generic tutoring apps run on a global syllabus, not the exact MoE unit a student is currently enrolled in, so practice rarely matches what's being tested.
- Parents and teachers get no visibility into whether a student actually understood a concept or just copied an answer from a chat session.
Solution
A Socratic, curriculum-mapped tutor that makes the student do the thinking
Product
Rafiqi in action
How it works
From first touch to outcome
Enroll
A student’s subjects and units sync automatically from the school’s LMS — no manual course setup.
Practice
The tutoring agent runs a Socratic dialogue on the exact concept the student is currently studying.
Reflect
Each session ends with a plain-language summary of what was mastered and what needs another pass.
Progress
Mastery data rolls up to teacher and parent views, without ever exposing raw session transcripts by default.
Market
Sizing the opportunity
- TAM — $1.1B. MENA AI-powered supplemental tutoring & test-prep market
- SAM — $130M. Saudi school-distributed AI tutoring subscriptions
- SOM — $9M. 3-year obtainable share via school-licensed pilot cohorts
Saudi households already spend heavily on private tutoring to supplement MoE curricula, and Vision 2030's Human Capability Development Program is pushing schools to close learning gaps at a scale one-on-one tutoring can't reach.
Business model
How Rafiqi makes money
B2B2C via schools
Licensed to schools and school groups as a student-facing benefit bundled into tuition or offered as an add-on subscription.
Per-student annual subscription
Recurring fee paid by the school per enrolled student using the tutoring agent, not per download.
Guardian and teacher dashboard add-on
A premium tier for parent-visible mastery tracking and teacher-facing progress rollups, sold alongside the core tutoring subscription.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Only Arabic-first tutoring agent built Socratic by design and mapped to the exact MoE unit a student is enrolled in, not a generic syllabus with a chat interface.
- Guardrails against answer-dispensing and homework dumping are core to the product, not a content policy applied after the fact.
- Session-level mastery tracking rolls up into subject-level progress a parent or teacher can actually see, unlike a raw chat transcript.
- Founding team combines Saudi K-12 classroom experience with hands-on conversational-AI engineering.
Traction
Early validation, built for pilot readiness
- Full bilingual tutoring product experience designed and built end-to-end: subject enrollment, Socratic session flow, mastery summary, and progress rollup.
- Architecture pre-aligned to PDPL, MoE Standards, NDMO Classification, and ISO 27001.
- Actively selecting design-partner schools for a first pilot cohort.
Go-to-market
School-licensed rollout, subject by subject
- 1Land with 2-3 design-partner schools piloting the tutoring agent in one or two high-demand subjects, such as math and Arabic.
- 2Prove session engagement and mastery-tracking accuracy over a pilot term, then expand subject coverage within the same schools.
- 3Expand to additional schools and school groups through referrals and MoE-aligned curriculum partnerships.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first school-licensed pilots
We're raising to fund curriculum-mapping work across additional subjects, LMS integration, and the core product and engineering team through first-revenue pilot deployments.