Hadi · Pitch Deck
Hajj & Umrah
Hadiهادي
Indoor navigation with voice and haptic guidance for pilgrims with disabilities.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Pilgrims with disabilities navigate the Haram with no purpose-built guidance
- Wheelchair users and pilgrims with limited mobility have no way to know in advance which route to a gate or prayer area is step-free.
- Visually impaired pilgrims rely on a companion or a bystander for turn-by-turn guidance, with no independent wayfinding option.
- Hearing-impaired pilgrims miss spoken announcements and audio-only guidance entirely, with no captioned alternative on offer.
- Accessible points — ramps, elevators, quiet prayer areas — exist but aren't mapped or distance-ranked anywhere a pilgrim can search.
Solution
Voice, haptic, and step-free routing built for each disability, not bolted on
Product
Hadi in action
How it works
From first touch to outcome
Set accessibility needs
A pilgrim sets their profile — visual, mobility, or hearing — once, and every route adapts to it.
Ask or search
Ask by voice or search for a destination — a gate, a prayer area, a service point.
Follow the cues
Voice narration, haptic pulses, or captions guide each step of a step-free, obstacle-aware route.
Arrive with confidence
The route ends at the exact accessible entry point, not just a general area.
Market
Sizing the opportunity
- TAM — $700M. Global accessible-travel & assistive-navigation technology market
- SAM — $95M. Saudi Hajj-Umrah accessibility & assistive-navigation technology
- SOM — $6M. 3-year obtainable share via design-partner operators and accessibility authorities
Vision 2030's target of 30 million annual Umrah visitors includes a growing share of elderly and mobility-impaired pilgrims, and accessible-pilgrimage infrastructure is an explicit Ministry of Hajj and Umrah priority, not a niche accommodation.
Business model
How Hadi makes money
B2B via Umrah operators & facility authorities
Licensed to operators and Haram facility authorities to offer as part of an accessible-pilgrimage package.
Per-pilgrim seasonal subscription
Recurring fee per enrolled pilgrim for the length of a Hajj or Umrah season.
Facility accessible-point mapping fee
One-time engagement to survey and map a facility's accessible points before go-live.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Built for three distinct disability profiles — vision, mobility, hearing — in one product, not a single generic accessibility mode.
- Step-free routing and accessible-point mapping are calculated automatically, not left to a static PDF map.
- Sovereign, PDPL-aligned hosting for location and accessibility-profile data, aligned with NDMO classification.
- Founding team combines Saudi Hajj-Umrah operations experience with accessibility-focused product engineering.
Traction
Early validation, built for pilot readiness
- Full accessibility-navigation product experience designed and built end-to-end: profile setup, voice and haptic guidance, accessible-point directory.
- Architecture pre-aligned to PDPL, NDMO Classification, Nusuk Certified, and ISO 27001.
- Actively selecting design-partner Umrah operators and accessibility authorities for a first pilot cohort.
Go-to-market
Land with accessibility-focused operators, expand into facility infrastructure
- 1Land with design-partner Umrah operators that run dedicated accessible-pilgrimage packages.
- 2Prove route-completion and independence outcomes over a pilot season against today's companion-dependent norm.
- 3Expand into Haram facility authorities as a standard accessibility layer once operator-level results are proven.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first operator pilots
We're raising to fund the accessible-point mapping survey, voice and haptic guidance hardening, and the core team through first-revenue pilot deployments.