Manasik · Pitch Deck
Hajj & Umrah
Manasikمناسك
A personal ritual tutor, in your language and your madhab, with a 3D Haram in hand.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Pilgrims learn rituals from whatever guide or video they find, not a structured curriculum
- Ritual guidance differs across madhabs, but most available material picks one school of thought and doesn't explain where and why others differ.
- Written or narrated-only instructions leave pilgrims unsure exactly where to stand or walk, since Tawaf and Sa'i are physical, spatial acts.
- There's no structured, sequenced curriculum most pilgrims complete before departure, so a first-time pilgrim often learns the steps on the day, from a group leader with limited time.
- Follow-up questions during preparation have no immediate, grounded answer, only conversation with a guide who may or may not be available.
Solution
A structured, madhab-aware curriculum with the Haram in 3D
Product
Manasik in action
How it works
From first touch to outcome
Choose your madhab
The curriculum and every explanation adapt to the pilgrim’s chosen school of thought.
Learn step by step
Eight structured lessons cover every ritual, from Ihram to the closing supplications.
See it in 3D
Each ritual step is visualized on an interactive 3D model of the Haram.
Ask anything
A conversational tutor answers follow-up questions grounded in verified fiqh guidance.
Market
Sizing the opportunity
- TAM — $430M. Global Islamic edtech & religious-learning app market
- SAM — $55M. Saudi Hajj & Umrah pre-trip ritual-education technology market
- SOM — $4M. 3-year obtainable share via design-partner Umrah operator pilots
Umrah visitor numbers are targeted to keep rising under Vision 2030's tourism goals, and operators have a direct interest in pilgrims arriving already prepared, since a confused first-time pilgrim slows down every group they travel with.
Business model
How Manasik makes money
Per-pilgrim licensing via operators
Umrah operators license the tutor per pilgrim as a pre-trip preparation add-on to their package.
Direct consumer subscription
Individual pilgrims and families can subscribe directly for pre-trip access to the curriculum and 3D model.
Madhab & language expansion fee
Additional madhab coverage or language localization beyond the base set priced as an add-on.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Only tutor that pairs madhab-specific guidance with an interactive 3D model of the Haram itself.
- Structured, sequenced curriculum with per-lesson progress tracking, not a single long video or pamphlet.
- Sovereign, PDPL-aligned hosting for learning conversations and progress data.
- Founding team combines Saudi religious-tourism operations experience with applied-AI and 3D engineering.
Traction
Early validation, built for pilot readiness
- Full tutor product experience built end-to-end: madhab selection, structured curriculum, 3D Haram visualization, and conversational Q&A.
- Architecture pre-aligned to PDPL, Nusuk Certified, and NDMO Classification.
- Actively selecting design-partner Umrah operators for a first pilot cohort.
Go-to-market
Operator-bundled first, then direct-to-pilgrim reach
- 1Land with 2-3 design-partner Umrah operators who bundle the tutor into pre-trip preparation for their pilgrim packages.
- 2Prove completion rates and pilgrim-readiness feedback over a pilot season.
- 3Expand to direct-to-consumer subscriptions and institutional licensing once the operator channel is validated.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first operator pilots
We're raising to fund additional madhab and language curriculum development, 3D model refinement, and the core team through first-revenue pilot deployments.