Diyafa · Pitch Deck
Hajj & Umrah · HOSPITALITY OPERATIONS
Diyafaضيافة
An AI layer over Oracle Opera PMS — predictive housekeeping, group room optimization, multilingual concierge.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Hotel operations run on Oracle Opera's raw data, not on a forecast
- Housekeeping teams work off a flat room list each morning, with no signal for which rooms have the tightest checkout-to-arrival window until a guest is already waiting.
- Large Umrah group bookings are assigned rooms manually on a spreadsheet, often splitting families across floors and elevator banks.
- Concierge requests from Indonesian-, Urdu-, and Malay-speaking guests are translated informally by whichever staff member happens to be available.
- Housekeeping turnaround performance is tracked, if at all, in a weekly report, long after a slow floor has already affected check-in.
Solution
An intelligence layer over Oracle Opera, not a system replacement
Product
Diyafa in action
How it works
From first touch to outcome
Sync with Opera
Reservations, room status, and group bookings flow in from the existing PMS without disrupting front-desk operations.
Prioritize by prediction
Housekeeping is sequenced by real arrival pressure, not a static room list.
Optimize group placement
Large bookings are assigned rooms that keep families and groups together, near the right elevator bank.
Resolve requests fast
Concierge requests are auto-translated and routed with a suggested action, cutting response time.
Market
Sizing the opportunity
- TAM — $1.3B. MENA hospitality AI & PMS-intelligence software market
- SAM — $170M. Saudi Hajj-Umrah hotel operations & Oracle Opera intelligence-layer market
- SOM — $13M. 3-year obtainable share via design-partner Makkah and Madinah hotel groups
Makkah and Madinah hotel groups run some of the highest occupancy and turnover rates in the region during Hajj and Umrah peaks, and Oracle Opera dominates their PMS deployments — making an intelligence layer on top of an already-installed system a faster sell than a core-system replacement.
Business model
How Diyafa makes money
Per-property subscription
Recurring fee per hotel property, tiered by room count and Opera module coverage.
B2B via Makkah/Madinah hotel groups
Sold directly to hotel groups already running Oracle Opera, not to individual guests.
Implementation & integration fee
One-time fee to connect to a property's existing Opera deployment without disrupting front-desk operations.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Runs as a layer over Oracle Opera, the PMS Makkah and Madinah hotels already operate — no rip-and-replace procurement cycle.
- Purpose-built for Umrah group dynamics: family clustering and elevator-proximity optimization, not generic room assignment.
- Sovereign, PDPL-aligned hosting for guest and group data, aligned with NDMO classification Saudi hotel groups already work under.
- Founding team combines Saudi hospitality operations experience with applied-AI engineering.
Traction
Early validation, built for pilot readiness
- Full operations product experience designed and built end-to-end: housekeeping board, group room optimization, concierge request handling.
- Architecture pre-aligned to PDPL, NDMO Classification, and ISO 27001.
- Actively selecting design-partner hotel groups running Oracle Opera for a first pilot cohort.
Go-to-market
Land on one Opera property, expand across the group's portfolio
- 1Land with a design-partner hotel group willing to run the layer on one Makkah or Madinah property already on Oracle Opera.
- 2Prove housekeeping turnaround and group-satisfaction gains over a pilot season against the property's current manual process.
- 3Expand across the hotel group's broader portfolio once property-level results are proven.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first hotel-group pilots
We're raising to fund Oracle Opera integration hardening, predictive housekeeping model validation, and the core team through first-revenue pilot deployments.