Wisal · Pitch Deck
Hajj & Umrah
Wisalوصال
From hours of searching to minutes of reunion.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Losing a family member in the crowd turns into hours of frantic searching
- Family members separated in dense crowds at the Mataf or Jamarat can go missing for hours, with the search relying on repeated PA announcements and word of mouth.
- Cellular networks congest under peak crowd density, so calling or messaging a lost relative often fails at exactly the moment it's needed most.
- Security teams handling a lost-pilgrim report work from a verbal description and a last-known location, not a live position.
- Children and elderly pilgrims — the most likely to become separated — are the least likely to be carrying a working, charged phone.
Solution
BLE wristbands and geofencing turn a search into a location
Product
Wisal in action
How it works
From first touch to outcome
Wear the wristband
Every group member — including children and elderly pilgrims — wears a BLE wristband for the trip.
Set the geofence
The group defines a safe radius around their current location or meeting point.
Alert on separation
The moment someone steps outside the geofence, the group and the pilgrim are both notified.
Reunite fast
Guided directions and, if needed, the nearest security team bring everyone back together in minutes, not hours.
Market
Sizing the opportunity
- TAM — $900M. MENA pilgrim-safety & wearable-tracking technology market
- SAM — $120M. Saudi Hajj-Umrah pilgrim tracking & reunification technology
- SOM — $8M. 3-year obtainable share via design-partner operators and family tour groups
Vision 2030 targets 30 million Umrah visitors a year, and every added million pilgrims raises the odds of separation in the Kingdom's most crowded spaces — making a low-cost, offline-capable safety layer an easy line item for operators managing family groups.
Business model
How Wisal makes money
Per-wristband device + subscription
Wristband hardware sold or leased to operators, paired with a per-pilgrim tracking subscription for the season.
B2B via tour operators
Sold to Hajj and Umrah tour operators and family travel groups, not directly to individual pilgrims.
Security-integration add-on
A premium tier connecting group separation alerts directly into a facility's own security dispatch system.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- BLE tracking keeps working precisely where cellular networks fail — dense crowds at the Mataf and Jamarat.
- Purpose-built for reunification, not generic asset tracking: geofencing, guided return, and one-tap security escalation ship together.
- Sovereign, PDPL-aligned, NDMO-classified hosting for location and family data, a requirement facility authorities already work under.
- Founding team combines Saudi crowd-operations experience with wearable and BLE engineering.
Traction
Early validation, built for pilot readiness
- Full wristband and app experience designed and built end-to-end: geofence setup, group status, separation alerts, guided reunion.
- Architecture pre-aligned to PDPL, NDMO Classification, and ISO 27001.
- Actively selecting design-partner Umrah operators and family tour groups for a first pilot cohort.
Go-to-market
Land with family-focused operators, expand into facility-wide safety
- 1Land with design-partner Umrah operators running family and group packages, starting with a single pilot season.
- 2Prove separation-to-reunion time reductions over a pilot season against the operator's current manual process.
- 3Expand into Haram facility authorities as a site-wide safety layer once operator-level results are proven.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first operator pilots
We're raising to fund wristband hardware production runs, BLE range validation at crowd scale, and the core team through first-revenue pilot deployments.