Yusr · Pitch Deck
Hajj & Umrah · CROWD FLOW MANAGEMENT
Yusrيسر
CCTV-based crowd density mapping for the Prophet's Mosque, with a Rawdah token system and 30-minute forecasts.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Rawdah access and mosque-wide crowd flow are managed by eye, not by data
- Crowd density inside Masjid an-Nabawi is judged by staff walking the floor, with no live, zone-by-zone measurement to act on.
- Rawdah access today depends on staff physically managing queues, and demand routinely outpaces the space's safe capacity during peak visiting hours.
- Congestion is typically noticed only once a zone is already at capacity, leaving operators reacting instead of redirecting flow ahead of time.
- Existing CCTV coverage of the mosque is used for security review, not turned into a live operational signal for crowd management.
Solution
Existing CCTV becomes a live density map with 30-minute foresight
Product
Yusr in action
How it works
From first touch to outcome
Map density live
Existing CCTV feeds are analyzed continuously to score crowd density by zone.
Forecast 30 minutes out
The model projects which zones will approach or exceed safe capacity within the next half hour.
Manage Rawdah access
Time-slotted tokens, synced with Nusuk, keep Rawdah visits within safe capacity per slot.
Act before it peaks
Operators apply recommended diversions ahead of the forecasted congestion, not in reaction to it.
Market
Sizing the opportunity
- TAM — $1.0B. MENA mosque & religious-site crowd-management technology market
- SAM — $130M. Saudi Haram crowd-density mapping & access-management technology
- SOM — $9M. 3-year obtainable share via design-partner Haram operations authorities
Masjid an-Nabawi draws some of the densest sustained crowds of any religious site in the world during Hajj and Umrah peaks, and Vision 2030's 30-million-Umrah-visitor target makes proactive crowd management, not reactive queue control, a stated operational priority for the Kingdom.
Business model
How Yusr makes money
Per-zone / per-camera analytics license
Subscription priced by the number of mosque zones or camera feeds under active monitoring.
B2G via Haram operations authorities
Sold to the authorities responsible for mosque operations and crowd management, not to individual visitors.
Rawdah token-system integration fee
One-time fee to connect the time-slotted token system with the Nusuk platform.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Runs on the CCTV estate the mosque already operates — no new camera procurement or hardware install cycle.
- The only crowd-flow platform combining zone-density forecasting with a Nusuk-integrated Rawdah token system, not two separate tools.
- On-premise, sovereign inference keeps footage in-Kingdom, satisfying PDPL and NDMO requirements.
- Founding team combines Saudi Haram operations experience with computer-vision engineering.
Traction
Early validation, built for pilot readiness
- Full crowd-flow product experience designed and built end-to-end: density dashboard, Rawdah token management, zone detail.
- Architecture pre-aligned to PDPL, NDMO Classification, Nusuk Certified, and ISO 27001.
- Actively selecting design-partner Haram operations authorities for a first pilot cohort.
Go-to-market
Land on a defined zone, expand to full mosque coverage
- 1Land with a design-partner Haram operations authority, starting on a defined set of mosque zones and camera feeds.
- 2Prove congestion-forecast accuracy and Rawdah throughput gains over a pilot season against the current manual process.
- 3Expand to full mosque and surrounding-precinct coverage once zone-level results are proven.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first authority pilots
We're raising to fund density-forecasting model validation against real crowd footage, Nusuk token-system integration, and the core team through first-revenue pilot deployments.