Rabt · Pitch Deck
Hajj & Umrah · PLATFORM INTEGRATION
Rabtربط
Middleware that connects operator booking systems to Nusuk, automatically.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Every booking gets typed twice — once for the operator, once for Nusuk
- Operators currently re-key each new booking into the Nusuk platform by hand, after it's already been entered into their own booking system.
- Approval, rejection, and amendment status changes on Nusuk often only reach the operator's own system on a nightly batch, if a sync exists at all.
- When a registration fails, most operators get a generic failure code with no indication of which specific field or mismatch caused it.
- Operators managing many staff accounts against Nusuk have no isolated credential or audit trail per user, raising both error risk and compliance exposure.
Solution
Bookings register on Nusuk the moment they're made, with no manual re-entry
Product
Rabt in action
How it works
From first touch to outcome
Connect
An operator’s booking system connects once through a secured, credentialed integration.
Register
Every new booking is automatically formatted and registered with Nusuk in seconds.
Sync
Status changes on either side — operator or Nusuk — propagate back continuously.
Resolve
Any registration that fails validation lands in a queue with the exact reason, ready to fix and resubmit.
Market
Sizing the opportunity
- TAM — $700M. MENA travel-industry integration & middleware software market
- SAM — $85M. Saudi Umrah-operator booking-to-Nusuk integration software
- SOM — $6M. 3-year obtainable share via design-partner Umrah operators
Nusuk is now the mandatory registration layer for Hajj and Umrah, and Vision 2030's push toward 30 million annual Umrah visits means every operator's booking volume against that single government platform is growing, while most still re-key each booking by hand.
Business model
How Rabt makes money
Per-operator integration subscription
Sold to Umrah tour operators, priced by monthly booking-sync volume.
Multi-operator platform licensing
Licensed to larger operator groups or agency networks managing multiple connected sub-operators.
Implementation & credentialing fee
One-time fee to establish the secured Nusuk connection and operator-specific data mapping.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Automated registration and continuous two-way status sync, not a one-way, nightly-batch connector.
- Error queue surfaces the specific missing field or mismatch, not a generic failure code operators have to investigate themselves.
- One integration layer serves multiple operators with isolated credentials and audit trails, built for agency networks, not just single operators.
- Founding team combines Saudi travel-operations experience with hands-on systems-integration engineering.
Traction
Early validation, built for pilot readiness
- Full integration product experience designed and built end-to-end: sync dashboard, error queue, and full booking-record view.
- Architecture pre-aligned to PDPL, Nusuk Certified, NDMO Classification, and ISO 27001.
- Actively selecting design-partner Umrah operators for a first pilot cohort.
Go-to-market
Land on booking sync, expand across the operator's network
- 1Land with 2-3 design-partner Umrah operators connecting one booking system each.
- 2Prove sync accuracy and error-resolution time over a pilot period against the operator's manual re-entry process.
- 3Expand through agency networks and Nusuk-accredited operator associations to reach additional connected operators.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first operator pilots
We're raising to fund Nusuk connector hardening, multi-operator credentialing infrastructure, and the core engineering team through first-revenue pilot deployments.