الحج والعمرة· HAJJ & UMRAH · SERVICE INTELLIGENCE
Sadaصدى
Reviews, surveys, and social media in 20+ languages, turned into action.
AI-powered analysis of pilgrim reviews, post-trip surveys, and social media across more than 20 languages — surfacing the specific service gaps behind the sentiment, ranked by how often they’re mentioned and how fast they’re rising.
الصدى يكشف ما لا يُقال مباشرة
“An echo reveals what is never said directly.”
What Sada does
20+ languages, one dashboard
Reviews and surveys in Urdu, Indonesian, Turkish, English, and more are normalized into one Arabic/English view.
Automatic sentiment classification
Every piece of feedback is scored positive, negative, or neutral the moment it’s ingested.
Service-gap extraction
Recurring complaints are clustered into named issues — catering queues, check-in delays — not left as loose text.
Rising-trend alerts
A spike in negative sentiment on any topic is flagged before it becomes a pattern across the season.
Issue tracking board
Every identified gap moves through review, action planning, and resolution on a visible board.
Sovereign data residency
All feedback and analysis data stays in-Kingdom, PDPL-aligned.
See Sada in action
An early UX walkthrough of the product, designed bilingually from day one.

Feedback dashboard

Feedback log

Service gaps board
How it works
Ingest
Surveys, app reviews, and social mentions flow in continuously from every connected channel.
Classify
Language, sentiment, and topic are detected automatically for every item.
Cluster
Related complaints group into a single named service gap, ranked by mention volume and trend.
Act
Each gap moves through a visible board from new to reviewed to resolved.
Hear what 20 languages are really saying
We're selecting design-partner Umrah operators and hospitality providers for the first pilot cohort. Book a briefing to see the product and discuss fit.
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