الحج والعمرة· HAJJ & UMRAH · SERVICE INTELLIGENCE

Sadaصدى

Reviews, surveys, and social media in 20+ languages, turned into action.

AI-powered analysis of pilgrim reviews, post-trip surveys, and social media across more than 20 languages — surfacing the specific service gaps behind the sentiment, ranked by how often they’re mentioned and how fast they’re rising.

الصدى يكشف ما لا يُقال مباشرة

“An echo reveals what is never said directly.”

What Sada does

20+ languages, one dashboard

Reviews and surveys in Urdu, Indonesian, Turkish, English, and more are normalized into one Arabic/English view.

Automatic sentiment classification

Every piece of feedback is scored positive, negative, or neutral the moment it’s ingested.

Service-gap extraction

Recurring complaints are clustered into named issues — catering queues, check-in delays — not left as loose text.

Rising-trend alerts

A spike in negative sentiment on any topic is flagged before it becomes a pattern across the season.

Issue tracking board

Every identified gap moves through review, action planning, and resolution on a visible board.

Sovereign data residency

All feedback and analysis data stays in-Kingdom, PDPL-aligned.

See Sada in action

An early UX walkthrough of the product, designed bilingually from day one.

1Feedback dashboard screen — neuriya Sada

Feedback dashboard

2Feedback log screen — neuriya Sada

Feedback log

3Service gaps board screen — neuriya Sada

Service gaps board

How it works

01

Ingest

Surveys, app reviews, and social mentions flow in continuously from every connected channel.

02

Classify

Language, sentiment, and topic are detected automatically for every item.

03

Cluster

Related complaints group into a single named service gap, ranked by mention volume and trend.

04

Act

Each gap moves through a visible board from new to reviewed to resolved.

PDPLNDMO ClassificationISO 27001

Hear what 20 languages are really saying

We're selecting design-partner Umrah operators and hospitality providers for the first pilot cohort. Book a briefing to see the product and discuss fit.

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