Khutwa · Pitch Deck
Hajj & Umrah
Khutwaخطوة
Every ritual, verified as you complete it — not assumed.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Ritual completion is a self-reported checkbox, not a verified record
- Group leaders currently rely on pilgrims to self-report that they've completed Tawaf laps, Sa'i, or a specific waypoint, with no independent confirmation.
- Pilgrims themselves often lose count mid-ritual in a dense crowd, unsure whether they've completed the required number of laps.
- There's no live view of a pilgrim's current verified location within the ritual sequence, only what they last reported.
- Group leaders managing dozens of pilgrims have no consolidated view of who has genuinely finished which ritual and who hasn't.
Solution
Every lap and waypoint verified automatically, not counted by memory
Product
Khutwa in action
How it works
From first touch to outcome
Enter a ritual zone
BLE beacons detect arrival at Mataf, Safa, Marwah, Arafat, or Mina automatically.
Verify progress
Laps and waypoints are counted and confirmed in real time, no manual tally needed.
Track the itinerary
Every ritual updates from upcoming to in-progress to completed as it happens.
Confirm completion
Group leaders and pilgrims both see a verified record of what’s done and what remains.
Market
Sizing the opportunity
- TAM — $800M. MENA indoor-positioning & BLE-tracking software market
- SAM — $90M. Saudi Hajj/Umrah ritual-verification and group-tracking software
- SOM — $7M. 3-year obtainable share via design-partner Hajj and Umrah operators
As Vision 2030 pushes Umrah volumes higher, group leaders are responsible for verifying ritual completion across larger groups with no more staff than before, and today that verification is still a self-reported checkbox.
Business model
How Khutwa makes money
Per-operator seasonal license
Sold to Hajj and Umrah operators, priced by pilgrim volume tracked per season.
Beacon hardware + software bundle
BLE beacon deployment at ritual waypoints bundled with the tracking and verification software.
Group-leader dashboard tier
A premium tier for operators managing multiple large groups simultaneously across the same ritual sites.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- BLE-based verification confirms actual presence at a waypoint, not a self-reported checkbox a pilgrim fills in from memory.
- Purpose-built for Tawaf and Sa'i lap counting, not a generic indoor-tracking platform repurposed for ritual use.
- Group-leader visibility into verified completion across an entire group ships with the product, not as an afterthought report.
- Founding team combines Saudi Hajj/Umrah operations experience with hands-on BLE and mobile engineering.
Traction
Early validation, built for pilot readiness
- Full ritual-tracking product experience designed and built end-to-end: zone detection, lap verification, ritual itinerary, and group-leader view.
- Architecture pre-aligned to PDPL, Nusuk Certified, and NDMO Classification.
- Actively selecting design-partner Hajj and Umrah operators for a first pilot cohort.
Go-to-market
Land at the highest-density waypoints, expand to the full ritual sequence
- 1Land with 1-2 design-partner Hajj/Umrah operators, starting beacon deployment at Mataf and Sa'i waypoints.
- 2Prove lap-verification accuracy and reduced pilgrim uncertainty over a pilot season.
- 3Expand beacon coverage to the full ritual sequence and additional operators across future seasons.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first operator pilots
We're raising to fund beacon deployment, lap-verification model tuning, and the core engineering team through first-revenue pilot deployments.