Suwaiq · Pitch Deck

Hajj & Umrah

Suwaiqسويق

Halal gifts, the best price, and the shortest walk — found for you.

neuriya.ai — Sovereign, Arabic-first enterprise AI

Problem

Pilgrims shop for gifts blind, and souk merchants can't prove authenticity

Pilgrims searching for halal-certified gifts have no way to compare prices across nearby souk shops before walking in, so they overpay or miss the closest option entirely.
Verifying that a shop's halal or authenticity certification is genuine, rather than a sign painted on the storefront, currently requires asking in person, in Arabic.
With no ranked, trustworthy shopping guide, pilgrims default to whichever shop is closest or loudest, not the one with the best price or rating.
Finding a specific shop inside a dense souk with no fixed address relies on asking strangers or wandering, adding time pilgrims don't have between rituals.

Solution

A verified, ranked shopping guide that routes pilgrims to the best option

Conversational shopping search lets pilgrims describe what they want and their budget in their own language, and surfaces matching, verified options nearby.

Price comparison across nearby sellers surfaces the best price before a pilgrim ever walks into a shop.

Every recommended item and shop carries a verified halal or authenticity certification, not a guess or an unverified storefront sign.

Turn-by-turn souk navigation routes the pilgrim straight to the chosen shop once they decide.

Product

Suwaiq in action

How it works

From first touch to outcome

Ask

A pilgrim describes what they’re looking for and their budget, in their own language.

Compare

The assistant surfaces verified, halal-certified options ranked by price and rating.

Choose

A ranked results list shows exactly what’s available nearby, with clear pricing.

Navigate

Turn-by-turn directions route the pilgrim to the chosen shop in minutes.

Market

Sizing the opportunity

SOM$5M

TAM$620M

SAM$70M

TAM — $620M. MENA halal-retail & religious-tourism commerce-tech market
SAM — $70M. Saudi Hajj & Umrah souk and retail-guidance technology market
SOM — $5M. 3-year obtainable share via design-partner Umrah operators and souk merchant associations

Umrah visitor numbers are targeted to keep rising under Vision 2030's tourism goals, and operators and merchants alike have an interest in directing that spending toward verified, authentic sellers rather than losing it to uncertainty.

Business model

How Suwaiq makes money

Merchant verification & listing fee

Shops pay to be verified and listed as authentic, halal-certified options in the assistant's results.

Operator-bundled subscription

Umrah operators license the assistant as a value-add for their pilgrim packages, paid per season.

Souk association platform license

Merchant associations pay to run a shared verification layer across their member shops.

Revenue streams

Where the revenue actually comes from

Merchant verification & listing fee

One-time

Charged per shop to verify certification and add it to the assistant's ranked results.

Operator-bundled subscription

Recurring

The primary line: Umrah operators license the assistant per season as part of their pilgrim package.

Souk-association platform license

Recurring

Merchant associations license a shared verification and ranking layer for their member shops.

Transaction-referral commission

Revenue share

Planned, a small commission on purchases routed through the assistant, once transaction volume justifies it — not yet active.

Competition

Where we win

General AI shopping assistants

Consumer AI apps that compare prices and answer product questions.

No halal-certification verification, no souk-specific navigation, no Arabic-first pilgrim context.

Local Makkah/Madinah retail directory apps

Existing map-and-listing apps for the two holy cities.

Static listings with no price comparison, no certification verification, no conversational search.

Status quo: word of mouth and storefront signage

Most pilgrims currently rely on tour guides or storefront signs to choose a souk shop.

No independent price comparison, and no verification behind the certification claim.

Our edge

Certification verification is built into every recommendation, not left to a storefront sign.
Price comparison and navigation are combined in one flow, so a pilgrim never leaves the assistant to act on its recommendation.
Sovereign, PDPL-aligned hosting for search and location data, built for the Saudi religious-tourism context.
Founding team combines Saudi retail-operations experience with applied-AI engineering.

Traction

Early validation, built for pilot readiness

Full shopping-assistant product experience built end-to-end: conversational search, price comparison, certification verification, and navigation.
Architecture pre-aligned to PDPL and NDMO Classification.
Actively selecting design-partner Umrah operators and souk merchant associations for a first pilot cohort.

PDPLNDMO Classification

Go-to-market

Operator-bundled first, then direct souk-association reach

1Land with 2-3 design-partner Umrah operators who bundle the assistant into their pilgrim packages for a single season.
2Prove engagement and merchant-referral volume over that season before approaching souk merchant associations directly.
3Expand through souk merchant associations to verify and list additional shops beyond the initial pilot districts.

Team