الحج والعمرة· HAJJ & UMRAH
Rafiqرفيق
24/7 multilingual conversational assistant for pilgrim queries.
An Arabic-first, ritual-aware AI companion for pilgrims — answering prayer-time, transport, visa, and ritual questions across WhatsApp, web, and app, in more than 20 languages.
الرفيق الصالح خير من الطريق الطويل
“A good companion makes the long road shorter.”
What Rafiq does
Ritual-aware conversation
Trained on verified fiqh guidance across madhabs, so answers are grounded, not generic.
20+ languages, Arabic-first
Pilgrims ask in their own language; operators see everything normalized in Arabic and English.
Omnichannel from day one
The same assistant on WhatsApp, the operator app, and the public website, with shared conversation history.
Conversation history & topics
Every pilgrim can revisit past answers, grouped by topic — prayer times, transport, visa, rituals.
Escalation to human agents
Anything outside the assistant’s confidence threshold hands off to an operator with full context.
Sovereign, PDPL-aligned hosting
Pilgrim conversations and personal data stay in-Kingdom by design.
See Rafiq in action
An early UX walkthrough of the product, designed bilingually from day one.
Welcome
AI conversation
Conversation history
Ritual guide
← Swipe to see more screens →
How it works
Ask anything
A pilgrim asks a question in their own language, any time of day.
Get a grounded answer
Rafiq answers from verified ritual and operational guidance, not a generic model.
Escalate when needed
Sensitive or ambiguous questions route to a human operator with full context.
Revisit anytime
Every past answer is saved and searchable by topic for the rest of the trip.
Give every pilgrim a 24/7 companion
We're selecting design-partner Umrah operators for the first pilot cohort. Book a briefing to see the product and discuss fit.
Request a Pilot