Masar · Pitch Deck
Hajj & Umrah
Masarمسار
AI-optimized itinerary planning for Makkah & Madinah heritage sites.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Group itineraries are fixed on paper, while crowds and transport change by the hour
- Operators plan heritage-site visits — Masjid Quba, Jabal al-Rahmah, Masjid al-Qiblatayn — against a fixed printed schedule set days in advance, regardless of how crowded a site turns out to be.
- Shuttle and transport timing is planned separately from the site schedule, so a group can arrive at a stop with no vehicle actually available yet.
- A rigid group itinerary leaves no room for an individual pilgrim who wants to see a site at a different time or pace.
- Heritage-site information is handed out in a printed pamphlet, in one language, with no real context on the best time to visit.
Solution
A living itinerary that reroutes around crowds and transport, in real time
Product
Masar in action
How it works
From first touch to outcome
See what’s nearby
Heritage sites appear with live distance, crowd level, and estimated arrival time.
Build the itinerary
Stops are sequenced by prayer times, transport windows, and crowd forecasts.
Learn as you go
Each site includes short historical context so the visit is more than a photo stop.
Adjust in real time
Crowd surges or transport delays reroute the plan automatically.
Market
Sizing the opportunity
- TAM — $1.1B. MENA heritage-tourism & itinerary-planning tech market
- SAM — $120M. Saudi Umrah heritage-site itinerary and wayfinding software
- SOM — $9M. 3-year obtainable share via design-partner Umrah operators
As Vision 2030 pushes Umrah visit targets toward 30 million a year, heritage-site crowding in Makkah and Madinah is rising with it, and operators still hand pilgrims a fixed printed itinerary that ignores the day's actual crowd and transport conditions.
Business model
How Masar makes money
Per-operator seasonal license
Sold to Umrah tour operators, priced by group volume and number of concurrent itineraries managed per season.
Real-time data feed subscription
Recurring access to live crowd and transport data layered into every itinerary.
Individual-pilgrim itinerary add-on
An optional tier letting operators offer self-service itinerary adjustment directly to pilgrims.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Itineraries reroute automatically around live crowd density and transport delays, not a fixed printed schedule.
- Transport timing is built into each stop rather than planned as a separate system that can fall out of sync.
- Heritage-site database with bilingual context ships with the product, not sourced from a third-party guidebook.
- Founding team combines Saudi Umrah-operations experience with hands-on AI product engineering.
Traction
Early validation, built for pilot readiness
- Full itinerary product experience designed and built end-to-end: nearby-sites view, itinerary builder, site guides, and real-time rerouting.
- Architecture pre-aligned to PDPL, NDMO Classification, and ISO 27001.
- Actively selecting design-partner Umrah operators for a first pilot cohort.
Go-to-market
Land on group itineraries, expand to individual planning
- 1Land with 2-3 design-partner Umrah operators managing group heritage-site visits.
- 2Prove reduced wait times and crowd-avoidance outcomes over a pilot season against the operator's prior fixed schedule.
- 3Expand into individual-pilgrim self-service itineraries and additional heritage-tourism partners.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first operator pilots
We're raising to fund real-time crowd and transport data integrations, heritage-site database expansion, and the core team through first-revenue pilot deployments.