Salama · Pitch Deck
Industrial · SAFETY COMPLIANCE
Salamaسلامة
PPE and hazard-zone violations caught by camera, in real time — before they become an incident report.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
PPE and hazard-zone violations surface in an incident report, not in real time
- HSE teams rely on periodic floor walks to catch missing PPE, so most violations go unseen between checks.
- Unauthorized entry into restricted or high-risk zones is typically discovered after the fact during incident investigation, not while it's happening.
- When a violation is caught, there's often no photo evidence attached, so corrective action relies on a supervisor's memory of the incident.
- HSE leadership can't tell which site or zone is actually driving safety risk because compliance isn't tracked systematically across zones.
Solution
Every PPE and hazard-zone violation caught by camera, in real time
Product
Salama in action
How it works
From first touch to outcome
Deploy
Field cameras are configured against each zone’s specific PPE and access requirements.
Detect
Violations are flagged in real time as workers and vehicles move through monitored zones.
Correct
Each violation routes to a corrective action — retraining, access review, or escalation — tracked to closure.
Report
Compliance trends by site and zone feed directly into HSE reporting and audit preparation.
Market
Sizing the opportunity
- TAM — $1.1B. MENA HSE computer-vision & safety-analytics market
- SAM — $130M. Saudi PPE & hazard-zone CV compliance market
- SOM — $9M. 3-year obtainable share via design-partner sites
Vision 2030's industrial-expansion agenda under GAMI is bringing more workers onto Saudi industrial sites just as regulators tighten HSE enforcement, making continuous, evidence-backed PPE monitoring a compliance expectation rather than a discretionary safety investment.
Business model
How Salama makes money
Per-camera-zone license
Subscription priced by number of monitored zones and camera feeds.
HSE compliance-reporting tier
Add-on subscription for site-wide compliance scoring and audit-ready reporting.
Deployment & policy-configuration fee
One-time fee to configure cameras against each zone's specific PPE and access requirements.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Runs on continuous camera coverage instead of periodic floor walks, so violations are caught the moment they happen, not at the next scheduled check.
- Every violation carries calibrated confidence and photo evidence, turning corrective action into a documented fact instead of a supervisor's recollection.
- Sovereign, in-Kingdom deployment for violation imagery and case data, satisfying PDPL and ISO 27001 requirements HSE teams already answer to.
- Founding team combines Saudi industrial HSE operations experience with computer-vision engineering.
Traction
Early validation, built for pilot readiness
- Full safety-compliance product experience built end-to-end: compliance dashboard, violation log, and corrective-action board.
- Architecture pre-aligned to ISO 45001, SASO, PDPL, and ISO 27001.
- Actively selecting design-partner sites for a first HSE pilot cohort.
Go-to-market
Land on one site's highest-risk zones, expand to full HSE coverage
- 1Land with 1-2 design-partner sites, starting on the highest-risk zones with existing camera coverage.
- 2Prove violation-catch-rate and corrective-action closure time over a pilot quarter against current floor-walk practice.
- 3Expand to full site coverage and additional sites via HSE and safety-council relationships.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first HSE pilots
We're raising to fund PPE- and hazard-zone-detection model development, on-premise deployment tooling, and the core team through first-revenue pilot deployments.