Tas'eer · Pitch Deck

Logistics · QUOTE AUTOPILOT

Tas'eerتسعير

RFQs from email and WhatsApp, priced against live carrier rates, answered in minutes.

neuriya.ai — Sovereign, Arabic-first enterprise AI

Problem

By the time a manual quote goes out, the client has already asked someone else

RFQs arrive over email and WhatsApp in Arabic and English, and someone has to manually read and re-key each one into origin, destination, and cargo details before pricing can even start.
Rates are pulled from a static rate sheet that's often days or weeks out of date, so a quote can under- or over-price a shipment relative to the live market.
Building a full proposal — carrier options, transit time, margin-applied price — by hand takes long enough that a fast-moving client has often already booked with a competitor who answered first.
Margin is applied inconsistently from quote to quote depending on who's pricing it, with no policy enforced automatically.

Solution

RFQs answered with a live, margin-correct quote in minutes

The agent ingests RFQs exactly where they already arrive — email or WhatsApp, Arabic or English — without asking clients to switch channels.

Rates are pulled from connected carrier APIs in real time, so a quote reflects today's market, not a stale rate sheet.

A full proposal — carrier options, transit time, and margin-applied price — is ready to send well inside the client's decision window.

The agency's pricing policy is applied to every quote consistently, removing the guesswork of manual markup.

Product

Tas'eer in action

How it works

From first touch to outcome

Ingest

RFQs arriving by email or WhatsApp are read and structured automatically into origin, destination, and cargo details.

Price

Live carrier rate APIs are queried and your margin policy applied to produce a ranked set of options.

Send

A bilingual proposal is sent back through the same channel the RFQ arrived on, in minutes.

Convert

An accepted quote becomes a shipment record instantly, with pricing and terms carried over.

Market

Sizing the opportunity

SOM$9M

TAM$1.3B

SAM$140M

TAM — $1.3B. MENA freight quoting & rate-management software market
SAM — $140M. Saudi freight-forwarder quoting automation software
SOM — $9M. 3-year obtainable share via design-partner forwarders and shipping agencies

Freight rate volatility and rising RFQ volume from Vision 2030-driven trade growth are pushing response speed into a competitive factor on its own, in a market where most Saudi forwarders still price manually against a static rate sheet.

Business model

How Tas'eer makes money

Per-seat quoting subscription

Priced per sales or ops seat generating quotes through the platform.

Carrier-rate API pass-through

A metered fee tied to live rate-API calls, for agencies with high RFQ volume.

Onboarding & rate-card integration fee

One-time fee to connect carrier rate sources and configure the agency's margin policy.

Revenue streams

Where the revenue actually comes from

Onboarding & rate-card integration fee

One-time

Charged at signup to connect carrier rate sources and configure the agency's margin policy.

Per-seat quoting subscription

Recurring

The primary line: priced per sales or ops seat generating quotes once a pilot converts to a paid account.

Carrier-rate API usage fee

Usage-based

Metered fee tied to live rate-API calls, for agencies scaling beyond the base RFQ volume.

Win-rate benchmarking data

Licensing

Aggregated, de-identified quote win-rate benchmarks licensed back to agencies once enough quote volume is on the platform — not yet active.

Competition

Where we win

Freightos

A freight rate marketplace and API platform used by forwarders globally.

Built around rate distribution and booking, not inbound RFQ triage from a forwarder's own email and WhatsApp channels in Arabic.

Generic sales-quoting tools (PandaDoc, Salesforce CPQ)

General-purpose proposal and quote-configuration software.

No freight-rate awareness or carrier API connectivity — pricing logic has to be rebuilt from scratch for freight.

Status quo: manual quoting from a rate sheet

Most Saudi forwarders currently price RFQs by checking a spreadsheet rate card and replying by phone or WhatsApp.

Response time is bounded by staff availability, and margin consistency depends on who happens to answer.

Our edge

Reads RFQs directly from the channels clients already use — email and WhatsApp, in Arabic or English — with no channel switch required.
Quotes are priced against live carrier rate APIs, not a rate sheet that's already out of date by the time it's checked.
Margin policy is enforced automatically on every quote, removing the inconsistency of manual markup.
Founding team combines Saudi freight-forwarding operations experience with hands-on AI engineering.

Traction

Early validation, built for pilot readiness

Full quoting product experience designed and built end-to-end: RFQ ingestion, rate pricing, proposal generation, and quote-to-shipment conversion.
Architecture pre-aligned to PDPL and ISO 27001.
Actively selecting design-partner freight forwarders and shipping agencies for a first pilot cohort.

PDPLISO 27001

Go-to-market

Land on response speed, expand across the agency's full RFQ volume

1Land with 2-3 design-partner forwarders and shipping agencies handling high RFQ volume over email and WhatsApp.
2Prove faster response time and quote win-rate against their current manual process over a pilot quarter.
3Expand to cover the agency's full RFQ volume and additional carrier rate integrations as trust builds.

Team