Imtithal · Pitch Deck
Logistics · SABER COMPLIANCE
Imtithalامتثال
Every regulated shipment gets its SABER Certificate of Conformity before it ever holds at port.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
A missing SABER certificate is discovered at the port, not before
- Regulated products aren't flagged until customs checks for a Certificate of Conformity, by which point the shipment is already holding at port.
- Assigning the right Conformity Assessment Body is done manually by product category, and a mismatch means restarting the certification request from scratch.
- Test reports, certificates of origin, and SCoCs are chased down and validated by hand against SABER requirements, shipment by shipment.
- A cleared certificate still has to be manually re-entered into the FASAH declaration, adding a re-keying step that itself causes clearance delays.
Solution
Regulated shipments get their certificate before they ever reach the port
Product
Imtithal in action
How it works
From first touch to outcome
Detect
Incoming shipments are screened against the SABER regulated list the moment they enter the system.
Assign
A Conformity Assessment Body is routed automatically based on product category and accreditation scope.
Certify
Test reports and certificates are tracked to signature, with every document attached to its shipment.
Clear
The signed SCoC hands off directly into the FASAH declaration — no re-keying, no missed deadline.
Market
Sizing the opportunity
- TAM — $900M. MENA trade-compliance & customs-certification software market
- SAM — $95M. Saudi SABER/Certificate-of-Conformity compliance software for regulated-goods importers
- SOM — $7M. 3-year obtainable share via design-partner forwarders handling regulated goods
SASO's SABER program has expanded its regulated-product scope steadily since 2019, and Vision 2030's push to grow non-oil trade volume means more Saudi importers and forwarders need certificate compliance handled at shipment speed, not manually per product line.
Business model
How Imtithal makes money
Per-shipment compliance subscription
Priced per regulated shipment screened and certified through the platform.
CAB coordination fee
A per-certificate fee covering orchestration and status tracking with the assigned Conformity Assessment Body.
Implementation & product-catalog setup fee
One-time fee to map a forwarder's regulated product catalog against the SABER list at onboarding.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Screens every shipment against the SABER regulated-product list on intake, not at the customs desk.
- CAB orchestration and FASAH hand-off are built into the same workflow, removing two manual re-entry points, not one.
- Sovereign, PDPL-aligned hosting keeps regulated-product and certificate data in-Kingdom under NDMO classification.
- Founding team combines Saudi trade-compliance operations experience with hands-on software engineering.
Traction
Early validation, built for pilot readiness
- Full compliance workflow designed and built end-to-end: regulated-product detection, CAB orchestration, certificate tracking, and FASAH hand-off.
- Architecture pre-aligned to SABER, FASAH, PDPL, and ISO 27001.
- Actively selecting design-partner freight forwarders handling regulated goods for a first pilot cohort.
Go-to-market
Land with forwarders moving regulated goods, expand through CAB and customs-broker referrals
- 1Land with 2-3 design-partner forwarders whose shipment mix includes SABER-regulated product categories.
- 2Prove fewer port holds and faster certificate turnaround over a pilot quarter.
- 3Expand through referrals from Conformity Assessment Bodies and customs brokers who see the same recurring certification bottleneck.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first regulated-goods pilots
We're raising to fund pilot deployments with design-partner forwarders, CAB and FASAH integration work, and the core engineering team through first-revenue.