Daftar · Pitch Deck
Logistics · SHIPMENT OPERATIONS
Daftarدفتر
Every shipment, client, quote, and document — in one ledger. No more Excel.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Freight forwarders run million-riyal operations through Excel and WhatsApp
- Shipment status lives in a master tracker sheet that multiple ops staff edit differently, so no one — including the account manager — trusts it's current until they call to check.
- Client history and communication live in individual inboxes, so a relationship walks out the door with whoever managed it.
- Quotes are built manually from a separate rate-card file, then re-typed into a ZATCA invoice by hand once a shipment closes, risking a first-submission rejection.
- Bills of lading, Certificates of Origin, and SABER SCoCs are scattered across email attachments and shared drives, so proving a document exists under deadline pressure becomes a search project.
Solution
One bilingual system of record, from first quote to cleared shipment
Product
Daftar in action
How it works
From first touch to outcome
Import
Bring in your existing Excel trackers and client lists in one pass — no manual re-entry, no starting from zero.
Track
Every shipment moves through a visual pipeline your whole team can see in real time, in Arabic or English.
Quote & bill
Generate quotes and ZATCA-ready e-invoices directly from shipment data — no re-typing line items.
Stay compliant
SABER, ZATCA, and FASAH status surface automatically on every shipment, before a deadline slips.
Market
Sizing the opportunity
- TAM — $2.1B. MENA freight-forwarder & logistics-software market
- SAM — $210M. Saudi freight-forwarder CRM & shipment-management software
- SOM — $15M. 3-year obtainable share via design-partner forwarders and shipping agencies
Saudi Arabia's National Transport and Logistics Strategy targets the Kingdom as a top-five global logistics hub by 2030, and the freight forwarders expected to carry that growth are still running client and shipment records on spreadsheets shared over WhatsApp.
Business model
How Daftar makes money
Per-seat SaaS subscription
Priced per active operations or sales seat at the forwarder or shipping agency, covering the full CRM and shipment pipeline.
Invoicing module add-on
An additional per-seat tier that unlocks ZATCA Phase 2 e-invoicing generation directly from shipment data.
Onboarding & data-migration fee
One-time fee to import existing Excel trackers and client lists without manual re-entry.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Built around the shipment record, not a generic CRM object model — pipeline, documents, and invoicing all sit on the same shipment from day one.
- Arabic-first, RTL interface for operations teams on the ground, with the same data available in English for finance and HQ.
- Sovereign, PDPL-aligned, NDMO-classified hosting that keeps shipment and client data in-Kingdom, unlike foreign-hosted suites.
- Founding team combines Saudi freight-forwarding operations experience with hands-on software engineering.
Traction
Early validation, built for pilot readiness
- Full bilingual product experience designed and built end-to-end: shipment pipeline, client CRM, quoting, invoicing, and document vault.
- Architecture pre-aligned to SABER, ZATCA Phase 2, FASAH, PDPL, NDMO Classification, and ISO 27001.
- Actively selecting design-partner freight forwarders and shipping agencies for a first pilot cohort.
Go-to-market
Land with agencies drowning in spreadsheets, expand through their carrier and client network
- 1Land with 2-3 design-partner freight forwarders and shipping agencies ready to retire their tracker sheet.
- 2Prove faster quote-to-invoice cycles and fewer missed compliance deadlines over a pilot quarter.
- 3Expand through referrals within Saudi freight-forwarder associations and shared carrier networks.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first freight-forwarder pilots
We're raising to fund pilot deployments with design-partner forwarders, ZATCA/SABER integration work, and the core engineering team through first-revenue.