Qiyada · Pitch Deck

Smart City

Qiyadaقيادة المدينة

A common operating picture across traffic, security, utilities, and emergency response.

neuriya.ai — Sovereign, Arabic-first enterprise AI

Problem

A major city incident is still coordinated by five agencies on the phone

A major incident today is coordinated across separate agency systems and phone or radio calls, with no shared picture of what's happening or who's doing what.
Response actions taken by one agency aren't visible to the others in real time, so duplicated effort or gaps go unnoticed until after the fact.
There's no structured incident workflow — response tends to be ad hoc rather than moving through defined detection, coordination, execution, and closure stages with a clear owner.
After-action review is pieced together from memory and scattered logs, so agencies don't systematically learn what slowed the last response down.

Solution

One operating picture, one workflow, one after-action record

Traffic, security, utilities, and EMS data converge into a single live operating picture, replacing five agencies on the phone.

Response actions are visible to every involved agency in real time, not relayed by radio.

Incidents move through detection, coordination, execution, and closure with a clear owner at each stage.

A full after-action record preserves every incident's timeline, so response-time tracking and lessons carry into the next incident.

Product

Qiyada in action

How it works

From first touch to outcome

Detect

An incident surfaces from any connected system — traffic, security, or utilities.

Coordinate

Relevant agencies see the same picture and align on a response instantly.

Execute

Response actions and resource movement are tracked live against the incident.

Review

A full after-action record supports faster coordination next time.

Market

Sizing the opportunity

SOM$12M

TAM$1.4B

SAM$160M

TAM — $1.4B. GCC public-safety & emergency-management software market
SAM — $160M. Saudi municipal command-and-control & incident-management market
SOM — $12M. 3-year obtainable share via design-partner municipalities and public-safety agencies

Vision 2030's calendar of giga-events, Hajj and Umrah peaks, and large public gatherings puts more simultaneous demand on multi-agency coordination than city command centers built around agency-siloed systems were designed to handle.

Business model

How Qiyada makes money

Per-agency command-platform subscription

Recurring fee priced per connected agency onto the shared operating picture.

Incident-volume tier

Recurring pricing step-up for cities and event periods with higher incident volume.

Implementation & agency-integration fee

One-time fee to integrate each agency's existing systems into the shared operating picture.

Revenue streams

Where the revenue actually comes from

Implementation & agency-integration fee

One-time

Charged per agency at kickoff to integrate existing systems into the shared operating picture.

Per-agency command-platform subscription

Recurring

Priced per connected agency — the core revenue line.

After-action & analytics add-on

Recurring

Premium tier for detailed response-time analytics and after-action reporting.

Event-period surge-capacity licensing

Usage-based

Additional capacity licensed for major giga-events, planned once baseline multi-agency adoption supports it — not yet active.

Competition

Where we win

Global public-safety C2 platform vendors

Established emergency-management and command-and-control platforms serving international cities.

Built for single-agency deployment abroad, expensive multi-year integration cycles, no Arabic-native interface or in-Kingdom hosting.

Generic incident-management and ticketing software

Enterprise IT-service or ticketing platforms repurposed for emergency response.

Not built for real-time multi-agency coordination or after-action review at city scale.

Status quo: phone and radio coordination across agency systems

Most Saudi cities still coordinate major incidents by phone and radio across separate agency systems today.

No shared picture, no response-time tracking, no structured after-action record.

Our edge

One live operating picture across traffic, security, utilities, and EMS, not a dashboard bolted onto a single agency's system.
Structured incident workflow with a clear owner at each stage, replacing ad hoc radio coordination.
Sovereign hosting — the operating picture and incident record stay in-Kingdom, NCA ECC-2- and PDPL-aligned.
Founding team combines Saudi public-safety and municipal-operations experience with systems-integration engineering.

Traction

Early validation, built for pilot readiness

Full command-and-control product experience designed and built end-to-end: common operating picture, incident workflow, response tracking, after-action record.
Architecture pre-aligned to NCA ECC-2, PDPL, and ISO 27001.
Actively selecting design-partner municipalities for a first pilot cohort.

Vision 2030 alignedNCA ECC-2PDPLISO 27001

Go-to-market

Land with core agencies, expand to full multi-agency coverage

1Land with 1-2 design-partner municipalities, integrating a defined set of agencies — traffic, security, utilities, EMS — into one operating picture.
2Prove coordination and response-time gains over a pilot quarter, then expand to additional agencies and districts.
3Expand via national public-safety and municipal-council relationships to additional cities.

Team