Taraf · Pitch Deck
Smart City
Tarafطرف
An in-Kingdom landing zone with edge POPs across giga-project sites.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Giga-project sites run real-time systems on infrastructure that isn't actually there yet
- Latency-sensitive site operations and safety systems at giga-project sites round-trip to a distant cloud core, adding lag that degrades real-time control.
- Backhauling most site data to a central core costs bandwidth and money, and the cost grows as more sensors, cameras, and devices come online during construction and operation.
- Each site tends to stand up its own ad hoc infrastructure and ops team, since there's no unified sovereign platform to build on, duplicating cost and creating an inconsistent security posture.
- In-Kingdom cloud regions solve data sovereignty but not proximity — they don't have physical presence at remote giga-project sites, so the choice looks like sovereignty or latency, not both.
Solution
A sovereign landing zone with edge compute physically at the site
Product
Taraf in action
How it works
From first touch to outcome
Deploy
An edge POP stands up at a giga-project site with the same guardrails as the core landing zone.
Process locally
Latency-sensitive workloads run at the edge instead of the distant core.
Monitor
Latency and availability are tracked per site from one management plane.
Expand
Capacity scales ahead of site growth based on tracked utilization.
Market
Sizing the opportunity
- TAM — $2.1B. Saudi sovereign & edge cloud infrastructure market
- SAM — $260M. Saudi giga-project edge-computing & landing-zone services
- SOM — $16M. 3-year obtainable share via design-partner giga-project developers
NEOM, Qiddiya, and the Red Sea Project are deploying large numbers of connected sensors and safety systems years ahead of permanent telecom and cloud infrastructure reaching full build-out, and Vision 2030's data-sovereignty requirements rule out routing that traffic through cloud regions outside the Kingdom.
Business model
How Taraf makes money
Per-POP infrastructure subscription
Recurring fee tiered by compute and latency tier at each edge point of presence.
Managed landing-zone service fee
Recurring fee for the unified management plane and operations coverage across all site POPs.
Site-deployment & integration fee
One-time fee to stand up and integrate an edge POP at a new site.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Physical edge presence at the giga-project site itself, not just an in-Kingdom regional cloud zone.
- Single-digit-millisecond latency for site-local workloads, made possible by processing at the edge rather than the core.
- Sovereign by construction — every POP PDPL-aligned and NDMO-classified from day one, not retrofitted.
- Founding team combines Saudi giga-project infrastructure-delivery experience with cloud and edge-computing engineering.
Traction
Early validation, built for pilot readiness
- Full landing-zone and edge-POP product experience designed and built end-to-end: deployment workflow, unified management plane, capacity monitoring.
- Architecture pre-aligned to PDPL, NDMO Classification, and ISO 27001.
- Actively selecting design-partner developers for a first pilot cohort.
Go-to-market
Land on one site zone, expand to full site and multi-site coverage
- 1Land with 1-2 design-partner giga-project developers, standing up an edge POP for a defined site zone.
- 2Prove latency and backhaul-cost reduction over a pilot phase, then expand POP coverage across the site.
- 3Expand via giga-project program offices and NEOM, Qiddiya, and Red Sea Project relationships to additional sites.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first giga-project pilots
We're raising to fund edge-POP deployment tooling, unified management-plane hardening, and the core infrastructure team through first-revenue pilot deployments.