Mirsad · Pitch Deck
Hajj & Umrah · OPERATIONS COMMAND
Mirsadمرصد
Pilgrim satisfaction, incidents, and service performance, watched live.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Operators learn what went wrong from a post-season report, not in the moment
- Pilgrim satisfaction is typically measured through surveys and reviews compiled long after the season ends, when nothing can be done about the outcome.
- Incidents are reported into disconnected channels — radio, paper forms, phone calls — with no consistent severity ranking as they come in.
- Service performance at Grand Mosque, Prophet's Mosque, Mina, and Arafat gets blended into one overall impression instead of being tracked site by site.
- No one tracks how long it actually takes a team to respond to an incident category, so slow response patterns go unnoticed until they repeat.
Solution
Satisfaction, incidents, and response time, watched live, not reviewed later
Product
Mirsad in action
How it works
From first touch to outcome
Detect
Incidents and satisfaction signals arrive continuously from sensors, staff, and pilgrim channels.
Triage
Each incident is automatically severity-ranked and routed to the right response team.
Respond
Teams act with full context — location, history, and related incidents — visible in the case file.
Review
Resolution notes close the loop, feeding the next season’s planning with real evidence.
Market
Sizing the opportunity
- TAM — $1.3B. MENA customer-experience & operations-analytics software market
- SAM — $140M. Saudi Hajj/Umrah pilgrim-experience and incident-management software
- SOM — $10M. 3-year obtainable share via design-partner operations authorities and operators
Vision 2030's pilgrim-experience targets put satisfaction and incident response under direct scrutiny for Hajj and Umrah authorities, yet most operations still learn what went wrong from a post-season report rather than a live view.
Business model
How Mirsad makes money
Per-authority / per-operator platform license
Sold to Hajj and Umrah operations authorities and large operators, priced by monitored pilgrim volume.
Season-based subscription
Recurring access tied to the Hajj and Umrah operating season, with off-season historical reporting included.
Incident-management workspace add-on
A premium tier for the case-file and response-team assignment workflow, sold alongside the core dashboard.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Live satisfaction index and incident severity-triage run continuously through the season, not compiled after it ends.
- Site-by-site scoring for each major zone, not one blended satisfaction number that hides where the problem actually is.
- Full auditable incident case files ship with the product, not a separate reporting tool bolted on afterward.
- Founding team combines Saudi Hajj/Umrah operations experience with hands-on data-platform engineering.
Traction
Early validation, built for pilot readiness
- Full operations dashboard product experience designed and built end-to-end: satisfaction index, incident log, site performance, and case files.
- Architecture pre-aligned to PDPL, NDMO Classification, and ISO 27001.
- Actively selecting design-partner Umrah and Hajj operations authorities for a first pilot cohort.
Go-to-market
Land with one authority or operator, expand across zones
- 1Land with 1-2 design-partner Hajj/Umrah operations authorities or large operators monitoring a subset of sites.
- 2Prove faster incident response and satisfaction visibility over a pilot season against the prior post-season report.
- 3Expand to full site coverage and additional operations authorities across future seasons.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first authority pilots
We're raising to fund incident and survey-channel integrations, severity-triage model tuning, and the core team through first-revenue pilot deployments.