Sada · Pitch Deck
Hajj & Umrah · SERVICE INTELLIGENCE
Sadaصدى
Reviews, surveys, and social media in 20+ languages, turned into action.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Feedback arrives in 20 languages, and most of it goes unread
- Pilgrim reviews, post-trip surveys, and social-media mentions arrive in more than 20 languages, and most operator teams can only read Arabic and English.
- Recurring complaints — catering queues, check-in delays — sit as scattered raw text across channels instead of being grouped into a named, trackable issue.
- A spike in negative sentiment on a specific topic typically isn't noticed until it has already repeated across a large share of the season's pilgrims.
- Once an issue is identified, there's no visible record of whether anyone acted on it or how it was resolved.
Solution
Feedback in any language, turned into a ranked, actionable issue list
Product
Sada in action
How it works
From first touch to outcome
Ingest
Surveys, app reviews, and social mentions flow in continuously from every connected channel.
Classify
Language, sentiment, and topic are detected automatically for every item.
Cluster
Related complaints group into a single named service gap, ranked by mention volume and trend.
Act
Each gap moves through a visible board from new to reviewed to resolved.
Market
Sizing the opportunity
- TAM — $1.0B. MENA social-listening & customer-feedback analytics market
- SAM — $110M. Saudi Hajj/Umrah multilingual pilgrim-feedback analytics software
- SOM — $8M. 3-year obtainable share via design-partner operators and hospitality providers
Pilgrims now arrive from more than 180 countries and leave feedback in as many languages, and Vision 2030's pilgrim-experience mandate means operators are expected to act on that feedback, most of which today goes unread outside its original language.
Business model
How Sada makes money
Per-operator seasonal license
Sold to Umrah operators and hospitality providers, priced by feedback-channel volume monitored per season.
Channel-coverage tiers
Pricing scales with the number of connected channels — surveys, app reviews, social listening — rather than a flat fee.
Issue-tracking workspace add-on
A premium tier for the full issue board and resolution-workflow tracking, sold alongside sentiment analysis.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Sentiment and service-gap clustering across more than 20 languages, not a single-language sentiment tool with translation bolted on.
- Rising-trend alerts flag a spike before it becomes a season-wide pattern, not after a post-season review notices it.
- Issue tracking from detection to resolution ships with the product, closing the loop that a raw sentiment score leaves open.
- Founding team combines Saudi hospitality-operations experience with hands-on multilingual NLP engineering.
Traction
Early validation, built for pilot readiness
- Full feedback-intelligence product experience designed and built end-to-end: ingestion, sentiment classification, service-gap clustering, and issue board.
- Architecture pre-aligned to PDPL, NDMO Classification, and ISO 27001.
- Actively selecting design-partner Umrah operators and hospitality providers for a first pilot cohort.
Go-to-market
Land on review and survey channels, expand to social listening
- 1Land with 2-3 design-partner Umrah operators or hospitality providers, starting with their existing survey and app-review channels.
- 2Prove service-gap detection speed and resolution tracking over a pilot season against manual review reading.
- 3Expand into social-media listening and additional hospitality partners across future seasons.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first operator pilots
We're raising to fund multilingual sentiment-model tuning, channel integrations, and the core engineering team through first-revenue pilot deployments.