Baseera · Pitch Deck
Hajj & Umrah · CAPACITY PLANNING
Baseeraبصيرة
Seven days of foresight into transport, service, and accommodation demand.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Capacity planners find out about a demand spike after it's already a shortfall
- Transport, medical, water, and accommodation capacity is planned off prior-season totals, not a rolling forecast that adjusts as the season actually unfolds.
- Generic day-of-week seasonality models miss the Hijri-calendar and ritual-day patterns that actually drive Hajj and Umrah demand swings.
- Demand is planned at a citywide level, so a shortfall in one specific zone — Mina versus Arafat, for example — isn't visible until it's already happening on the ground.
- Forecasts, where they exist, carry no confidence level, so planners can't tell which numbers are safe to commit capacity against.
Solution
Seven days of zone-level foresight, refreshed as the season unfolds
Product
Baseera in action
How it works
From first touch to outcome
Feed the model
Nusuk registrations, transport systems, weather, and five prior seasons train the forecast.
Forecast seven days out
Demand for transport, accommodation, medical, and food services is projected by zone.
Flag the gaps
Any service where predicted demand exceeds planned capacity is surfaced as an alert.
Retrain continuously
The model updates every 6 hours through the season as real demand confirms or corrects it.
Market
Sizing the opportunity
- TAM — $1.3B. Global public-sector demand-forecasting & capacity-planning software market
- SAM — $100M. Saudi Hajj & Umrah capacity-planning and forecasting technology market
- SOM — $8M. 3-year obtainable share via design-partner Hajj and Umrah operator pilots
Hajj and Umrah capacity planning covers transport, medical, water, and accommodation for millions of pilgrims across a handful of peak days, and Vision 2030's capacity-expansion targets make a week of reliable foresight a direct budget and safety case, not a nice-to-have.
Business model
How Baseera makes money
Per-authority forecasting license
Recurring fee per operator or authority, tiered by number of service categories and zones forecast.
Continuous retraining & data-feed fee
Recurring fee covering ongoing model retraining against live Nusuk and transport data during the season.
Implementation & historical-data onboarding fee
One-time fee to ingest five prior seasons of data and calibrate the model to a specific operator or authority.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Trained against the Islamic calendar and ritual days, not generic day-of-week seasonality borrowed from another industry.
- Retrains every 6 hours through the season as live data arrives, not once per season.
- Zone-and-service-level granularity means a Mina transport shortfall and an Arafat water shortfall are never blended into one number.
- Founding team combines Saudi capacity-planning experience with applied-AI forecasting engineering.
Traction
Early validation, built for pilot readiness
- Full forecasting product experience built end-to-end: seven-day rolling forecast, service-by-zone breakdown, gap alerts, and model detail.
- Architecture pre-aligned to PDPL, NDMO Classification, and ISO 27001.
- Actively selecting design-partner Hajj and Umrah operators for a first pilot cohort.
Go-to-market
Land on one service category, expand to full-season capacity planning
- 1Land with 1-2 design-partner Hajj or Umrah operators, starting with a single service category such as transport or medical capacity.
- 2Prove forecast accuracy against actual demand over one full season cycle.
- 3Expand to the remaining service categories and additional operators through capacity-planning authority relationships.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first operator pilots
We're raising to fund forecast-model validation against real seasonal data, live Nusuk and transport data-feed integration, and the core team through first-revenue pilot deployments.