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Rafiq · Pitch Deck
Hajj & Umrah
Rafiqرفيق
24/7 multilingual conversational assistant for pilgrim queries.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Pilgrims have questions around the clock, and operators can't staff for that
- Umrah operators run call centers and WhatsApp inboxes staffed for business hours, but pilgrim questions about prayer times, transport, and rituals arrive at 3am local time just as often as 3pm.
- Pilgrims arrive from more than 20 language backgrounds, and most operator support teams work in Arabic and English only, forcing pilgrims to translate their own questions or wait for a bilingual agent.
- Ritual questions get answered inconsistently across madhabs by whichever agent happens to be on shift, with no record of what was actually told to a given pilgrim.
- When a pilgrim escalates to a human, the agent usually starts from zero — no visibility into what the pilgrim already asked or was told earlier in the trip.
Solution
A ritual-aware assistant that answers first, escalates second
Grounded conversational answers on prayer times, transport, visa, and ritual questions, trained on verified fiqh guidance across madhabs rather than a generic model's best guess.
The same assistant runs on WhatsApp, the operator app, and the public website in more than 20 languages, normalized to Arabic and English for operator visibility.
Every conversation and its topic are saved, so a pilgrim can revisit a past answer instead of asking the same question twice.
Anything past the assistant's confidence threshold hands off to a human operator with the full conversation already attached.
Product
Rafiq in action
How it works
From first touch to outcome
01
Ask anything
A pilgrim asks a question in their own language, any time of day.
02
Get a grounded answer
Rafiq answers from verified ritual and operational guidance, not a generic model.
03
Escalate when needed
Sensitive or ambiguous questions route to a human operator with full context.
04
Revisit anytime
Every past answer is saved and searchable by topic for the rest of the trip.
Market
Sizing the opportunity
SOM$16M
TAM$2.1B
SAM$220M
- TAM — $2.1B. MENA Islamic travel-tech & conversational-AI market
- SAM — $220M. Saudi Umrah-operator digital pilgrim-services software
- SOM — $16M. 3-year obtainable share via design-partner Umrah operators
Saudi Arabia is targeting 30 million Umrah visits a year under Vision 2030's pilgrim-experience goals, and each of those pilgrims currently reaches a human agent, a printed FAQ, or nothing at all when they have a question outside business hours.
Business model
How Rafiq makes money
Per-operator platform subscription
Licensed to Umrah tour operators and group organizers, priced by active pilgrim volume per season.
Channel bundle
WhatsApp, app, and web access sold as one bundled subscription rather than separate integrations.
Implementation & fiqh-content onboarding
One-time fee to configure madhab preferences, language set, and escalation routing per operator.
Revenue streams
Where the revenue actually comes from
Implementation & onboarding fee
One-time
Charged when an operator signs on, covering madhab configuration, language setup, and escalation routing to their team.
Per-pilgrim seasonal subscription
Recurring
The primary line: priced per active pilgrim per season once a pilot converts to a paid operator.
Multi-channel add-on
Recurring
Additional fee for operators who want the assistant embedded directly into their own branded app, beyond WhatsApp and web.
Aggregated query-insights licensing
Licensing
De-identified trends on what pilgrims ask most, licensed back to operators and hospitality partners once conversation volume supports it — not yet active.
Competition
Where we win
Global conversational-AI platforms (Kore.ai, Yellow.ai)
Enterprise chatbot-building platforms used across industries for customer support.
No ritual or madhab-specific training, no Arabic-first design, and Umrah operators would need to build the fiqh knowledge base themselves.
Muslim travel and ritual-guide apps
Consumer apps offering general Umrah guidance and du'a content.
Built for individual pilgrims, not licensed to operators, with no escalation path to a human agent or operator-side visibility.
Status quo: call centers and WhatsApp inboxes
Most operators currently staff shift-based support teams for pilgrim questions.
Business-hours coverage only, no structured conversation history, and inconsistent ritual answers between agents.
Our edge
- Ritual answers are grounded in verified fiqh guidance across madhabs, not a generic model's best guess.
- One assistant, more than 20 languages, normalized into Arabic and English for the operator — not a translation bolt-on.
- Sovereign, PDPL-aligned hosting with escalation logic built into the product, satisfying data-residency requirements operators already face.
- Founding team combines Saudi Umrah-operations experience with hands-on AI product engineering.
Traction
Early validation, built for pilot readiness
- Full multilingual product experience designed and built end-to-end: chat, conversation history, ritual guide, and human escalation.
- Architecture pre-aligned to PDPL, Nusuk Integration, NDMO Classification, and ISO 27001.
- Actively selecting design-partner Umrah operators for a first pilot cohort.
PDPLNusuk IntegrationNDMO ClassificationISO 27001
Go-to-market
Operator-first adoption, then channel expansion
- 1Land with 2-3 design-partner Umrah operators running the assistant across their existing WhatsApp support line.
- 2Prove response coverage and escalation accuracy over a pilot season, then expand into the operator's branded app and website.
- 3Expand through Umrah-operator associations and Nusuk-accredited agency networks to reach additional operators without direct pilgrim acquisition cost.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first operator pilots
We're raising to fund fiqh-content and madhab configuration work, multilingual model tuning, and the core team through first-revenue pilot deployments.
Engineering: multilingual model tuning and WhatsApp/app channel integrations
Content & compliance: verified fiqh knowledge base across madhabs and escalation workflow design
Go-to-market: design-partner Umrah operator acquisition
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