Ru’ya · Pitch Deck

Hajj & Umrah

Ru’yaرؤية

A photogrammetric 3D model of Masjid al-Haram, walked before it’s visited.

neuriya.ai — Sovereign, Arabic-first enterprise AI

Problem

Pilgrims arrive at the Haram never having seen its actual layout

First-time pilgrims have no accurate sense of the Haram's scale, distances, or layout before arrival, beyond photos and secondhand description.
Pilgrims with mobility needs have no way to preview an accessible route before the trip, and often discover terrain challenges only on-site.
Wayfinding on arrival relies on static maps or asking staff, rather than a guide that already knows the pilgrim's planned route.
Existing photos and videos of the Haram aren't built to a verifiable scale or resolution, so operators can't use them for genuine route planning.

Solution

A precision 3D Haram, walked before it's visited

Combined aerial and ground photogrammetric scans reconstruct the Haram at sub-millimeter resolution, not a stylized approximation.

Short, narrated walkthroughs of the Mataf, the Maqam, Zamzam, and the upper floors let pilgrims see the space before arriving.

Purpose-built accessibility routes are marked and navigable inside the same 3D model, so pilgrims with mobility needs can preview them in advance.

On-site, AR wayfinding overlays the same suggested path onto the real Haram, with distance and obstacles included.

Product

Ru’ya in action

How it works

From first touch to outcome

Choose a tour

Pick a guided walkthrough — the Mataf, the Maqam and Zamzam, the upper floors, or an accessibility route.

Walk it virtually

Move through the photorealistic 3D model with narration at each landmark.

Navigate with AR on-site

On arrival, AR wayfinding overlays the same suggested path onto the real Haram.

Arrive prepared

Pilgrims already know the layout, the distances, and the accessible route before they take a single step.

Market

Sizing the opportunity

SOM$4M

TAM$610M

SAM$50M

TAM — $610M. Global heritage-site digital-twin & AR/photogrammetry market
SAM — $50M. Saudi Hajj & Umrah pre-trip visualization and AR wayfinding technology market
SOM — $4M. 3-year obtainable share via design-partner Umrah operator pilots

Vision 2030's Haram-expansion projects and rising Umrah visitor targets are pushing operators to prepare pilgrims — especially those with accessibility needs — before arrival, rather than orienting them on-site under time pressure.

Business model

How Ru’ya makes money

Per-pilgrim operator licensing

Umrah operators license the walkthrough per pilgrim as a pre-trip preparation and accessibility add-on.

Direct consumer access

Individual pilgrims and families can purchase or subscribe to guided tours directly.

AR wayfinding venue licensing

Facility partners license the AR wayfinding layer for on-site kiosks or fixed displays.

Revenue streams

Where the revenue actually comes from

Scan & content-production fee

One-time

Covers periodic re-scanning and update of the 3D model as the Haram's physical layout changes.

Per-pilgrim operator licensing

Recurring

The primary line: operators license guided tours and AR wayfinding per pilgrim as part of their package.

Direct-to-consumer tour access

Recurring

Individual pilgrims and families subscribe directly for guided tours outside an operator package.

Facility AR-wayfinding licensing

Licensing

Planned, licensing the AR wayfinding layer to facility authorities for on-site kiosks and fixed displays, once the core tour product is proven with operators — not yet active.

Competition

Where we win

Global heritage-site digital-twin and VR-tour vendors

Established 3D scanning and virtual-tour platforms for museums and heritage sites.

Built for static museum tours, not AR wayfinding tied to a live, dynamic pilgrimage site, and no accessibility-route focus.

Generic 360-degree photo and video tours

Existing panoramic photo tours of the Haram available online.

Not built to a verifiable scale, no accessibility routing, no on-site AR overlay.

Status quo: photos, videos, and printed maps

Most pilgrims currently prepare using photos, videos, and printed maps.

No accurate scale or distance information, no accessibility-specific routing, and nothing usable on-site.

Our edge

Sub-millimeter photogrammetric precision, not a stylized or approximate reconstruction.
Purpose-built accessibility routes are a first-class part of the model, not an afterthought.
The same 3D model powers both pre-trip preview and on-site AR wayfinding, so preparation and navigation are one continuous experience.
Founding team combines Saudi religious-tourism operations experience with photogrammetry and AR engineering.

Traction

Early validation, built for pilot readiness

Full walkthrough product experience built end-to-end: guided tours, accessibility routes, and on-site AR wayfinding.
Architecture pre-aligned to PDPL, Nusuk Certified, and ISO 27001.
Actively selecting design-partner Umrah operators for a first pilot cohort.

PDPLNusuk CertifiedISO 27001

Go-to-market

Operator-bundled preview first, then on-site AR expansion

1Land with 2-3 design-partner Umrah operators who bundle guided tours into pre-trip preparation for their pilgrim packages.
2Prove pilgrim-readiness and accessibility-route usage over a pilot season.
3Expand to on-site AR wayfinding licensing with facility authorities once the pre-trip tour product is validated.

Team