Sakinah · Pitch Deck
Healthcare · FIRST PRODUCT
Sakinahسكينة
Menopause care, met with sovereign AI dignity.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Saudi women get almost no structured support through menopause
- An estimated 1.2M+ Saudi women are currently perimenopausal or menopausal, a number growing as the population ages.
- Symptoms are routinely dismissed or misattributed in primary care, delaying diagnosis and treatment by years.
- Existing menopause apps are English-only, built on US/UK clinical defaults, and store data outside the Kingdom.
- Clinicians have no structured, longitudinal symptom history when a patient finally is referred — every visit starts from zero.
Solution
An Arabic-first AI companion that turns symptoms into a clinical signal
Product
Sakinah in action
How it works
From first touch to outcome
Check in
A short daily or weekly conversation captures symptoms, sleep, and mood in Arabic or English.
Understand
Sakinah explains what’s happening and what’s normal, referencing trusted clinical guidance.
Escalate when needed
Symptoms outside safe thresholds are routed to a clinician with full context — no repeating her story.
Track progress
Her care team sees the trend, not just the snapshot, across the full menopause transition.
Market
Sizing the opportunity
- TAM — $1.4B. MENA digital women's-health & femtech market
- SAM — $190M. Saudi digital menopause & midlife women's-health services
- SOM — $14M. 3-year obtainable share via MoH/CCHI-linked clinic and payer pilots
Saudi Arabia's population of women over 40 is growing faster than the Kingdom's specialist-care capacity — a demographic shift Vision 2030's women's-health and workforce-participation goals now put on the national agenda for the first time, rather than leaving it to informal, self-managed care.
Business model
How Sakinah makes money
B2B2C via clinics & payers
Licensed to hospital networks and insurers as a patient-facing companion bundled into a covered benefit.
Per-member-per-month
Recurring subscription paid by the health-system or payer per enrolled patient, not per download.
Clinician workspace add-on
A premium tier for the clinician-facing triage and escalation dashboard, sold alongside the patient app.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Only Arabic-first, ritual- and culture-aware menopause companion built for the Saudi health system.
- Sovereign, PDPL-aligned, NDMO-classified infrastructure — a hard requirement for MoH/CCHI partners.
- Escalation logic ships with the product, not bolted on — clinicians get a triaged case, not a raw chat log.
- Founding team pairs Saudi enterprise delivery experience with hands-on applied-AI product engineering.
Traction
Built end-to-end — the gap left is a signed clinic
- The bilingual product is complete, not a prototype: onboarding, check-ins, tracker, escalation, and care plan all shipped end-to-end.
- Architecture pre-aligned to PDPL, NDMO Classification, MoH Standards, CCHI, HL7 FHIR R4, and ISO 27001 — compliance work a design partner won't have to wait on.
- Actively selecting design-partner clinics and payers for a first pilot cohort.
Go-to-market
Clinic-first, payer-backed expansion
- 1Land with 2-3 design-partner OB-GYN and endocrinology clinics in Riyadh and Jeddah for the first pilot cohort.
- 2Prove clinical and engagement outcomes over a 2-quarter pilot, then package as a payer-reimbursable benefit.
- 3Expand via CCHI-regulated insurers to reach covered members at national scale without direct-to-consumer acquisition cost.
Team
Built by operators, not just builders
The ask
Raising seed capital to fund the first clinic-and-payer pilots
We're raising to fund clinical pilot deployments, MoH/CCHI/NPHIES integration work, and the core clinical + engineering team through first-revenue.