Baladi · Pitch Deck
Smart City
Baladiبلدي
A bilingual conversational assistant for permits, complaints, services, and wayfinding.
neuriya.ai — Sovereign, Arabic-first enterprise AI
Problem
Getting a permit renewed or a complaint resolved still means a call center or a portal login
- Permit renewals, complaints, and service requests route through a call center or a portal form, and each service tends to need its own login citizens forget or never set up.
- A submitted request returns a reference number and then silence — checking status usually means calling back and waiting on hold again.
- Call centers can't guarantee the same quality of answer in Arabic and English across every shift, so response quality depends on who happens to pick up.
- Simple questions — office hours, document requirements, directions to a municipal office — tie up the same phone lines and staff time as genuinely complex complaints.
Solution
A bilingual assistant that resolves, tracks, and escalates without a portal login
Product
Baladi in action
How it works
From first touch to outcome
Ask
A citizen describes what they need in their own words, any time of day.
Resolve
Routine requests — renewals, reports, questions — resolve without a portal or a call.
Track
Every request shows live status until it’s closed.
Escalate
Complex cases hand off to municipal staff with the full conversation attached.
Market
Sizing the opportunity
- TAM — $900M. MENA govtech citizen-engagement & conversational AI market
- SAM — $110M. Saudi municipal citizen-service digitalization market
- SOM — $8M. 3-year obtainable share via design-partner municipalities
Vision 2030's digital-government and quality-of-life goals push municipalities to cut call-center load and portal abandonment, and Arabic-first conversational AI is now mature enough to handle municipal service requests directly rather than just routing them.
Business model
How Baladi makes money
Per-municipality platform subscription
Recurring fee for the conversational assistant covering service requests, tracking, and escalation.
Peak-volume usage tier
Usage-based pricing for municipalities that see seasonal or event-driven spikes in request volume.
Implementation & integration fee
One-time fee for portal, CRM, and backend-workflow integration at kickoff.
Revenue streams
Where the revenue actually comes from
Competition
Where we win
Our edge
- Bilingual by default — Arabic and English handled to the same standard, not Arabic bolted onto an English-first assistant.
- Escalation ships with the product with full conversation context attached, not a dead-end chatbot handoff.
- Sovereign, PDPL-aligned, NDMO-classified hosting — citizen data and conversations stay in-Kingdom.
- Founding team combines Saudi public-sector delivery experience with conversational-AI engineering.
Traction
Early validation, built for pilot readiness
- Full bilingual product experience designed and built end-to-end: onboarding, service conversation, request tracking, staff escalation.
- Architecture pre-aligned to Vision 2030 alignment, PDPL, and NDMO Classification.
- Actively selecting design-partner municipalities for a first pilot cohort.
Go-to-market
Land on the highest-volume service, expand across categories
- 1Land with 1-2 design-partner municipalities, starting with the highest-volume service categories such as permit renewals and complaints.
- 2Prove call-deflection and resolution-time gains over a pilot quarter, then expand across additional service categories.
- 3Expand via MOMRAH and municipal-council relationships to additional cities.
Team
Built by operators, not just builders
The ask
Raising a seed round to reach first municipal pilots
We're raising to fund Arabic/English conversational-model hardening, portal and backend integration work, and the core team through first-revenue pilot deployments.